Mima | Creating Branded Retail + Hospitality Environments

About

Who we are

Mima Design is an award winning retail and hospitality design consultancy based in Sydney. We are creatives at heart, and enjoy interpreting a clients brief, solving complex problems and injecting a new set of ideas, to develop unique customer experiences for emerging and successful brands.

“Working with a designer that understands our business whilst accommodating our specific requirements was most rewarding.”

Max Filipe, Founder, FruitEzy
“Guzman Y Gomez at Wetherill Park is now the top ranking store in the network by sales on opening. Best feedback I have ever had from customers ever. It was awesome!”

Steven Marks, Director, Guzman Y Gomez
“Everything from the modern interior design, layout, services and real food on offer will excite and surprise.”

Bruce Rosengarten, Executive General Manager Commercial, Caltex Australia
“Our design team carefully craft store plans, create wonderful ambience and construct a gorgeous interior individually for every store.”

John Han, Managing Director, Leaf Cafe & Co.
“We have had great feedback from customers and industry visitors, such as ‘Paddy Pallin have really set the standard again’.”

Tim Pallin, Managing Director, Paddy Pallin
“Attention to detail was exemplary and any technical questions that we might have had were answered promptly and in depth.”

Margaret Johns, Property Operations Manager, Suzanne Grae Corporation

Services

What we do

Briefing & Research

We ask lots of questions and analyse site-specific information, to fully understand your business and define your ultimate wish list.

Graphic design

We develop your brand identity, signage, menus, POS, packaging, uniforms, and associated collateral to make your brand stand out.

Interior design

We explore ideas and opportunities, to create a concept that delivers a unique customer experience and improves your operations.

Construction documentation

We prepare construction documentation that is comprehensive, fully detailed, in colour and easy to build from. Design is in the details.

Certification & approvals

We handle submissions to landlords, council and private certifying authorities, to ensure your design approval ticks all the right boxes.

Tendering process

We manage the distribution, assessment and evaluation of tenders to licensed builders, experienced in retail and hospitality fit-outs.

Review of build

We review the completed interior fit-out, to assess if the design standards and specifications have met your original design brief.

Rollout documentation

If you are expanding your business nationally or globally, we can streamline your rollout documentation, so that it runs like clockwork.

Our Work

All Brand Eat Shop

Yayoi, Market City

Eat

Paddy Pallin

Shop

Camelbak

Shop

Drive Cafe, BP Bonnyrigg

Brand / Eat / Shop

The Foodary, Caltex

Eat / Shop

The Break, Myer

Eat

Leaf Cafe & Co

Eat

McDonald’s Chadstone

Eat

McDonald’s T1

Eat

BUILDING BUSINESS BY DESIGN

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People

Directors

Mark McConnell and Micheline Li Yoo Foo established Mima Design in 2000, to service retail and hospitality brands throughout Australia. Mark has over 25 years design experience in Australia, Europe and Asia. Working with Wolff Olins in London, Foster & Partners in Hong Kong, and Minale, Tattersfield & Bryce in Sydney. Micheline graduated with a Royal College of Art design degree in London, and relocated to Australia in 1994. She has worked for Australian design firms Hassell in Hong Kong and GSA Group in Sydney, prior to co-founding Mima Design.

Clients

“Thank you… It’s been really well received by our franchisees and our customers.”

Tanya Demaria, Advertising & Promotions Manager, Wendy's
“We can’t get the stock onto the racks quick enough, it’s great!”

Adam Keane, General Manager, Wild Surf & Co.
“We’re impressed. Can we talk about our California stores?”

Ben Kitay, Principal, Crazy Crepes LLC
“The store places strong emphasis on cleanliness, is well lit and has fantastic eye appeal.”

Sue Dodd, Retail Support Manager, Sydney Markets Ltd
“Their design and documentation is of a high standard and easy to interpret on site.”

Nathan Merchant, Director, Image Project Management
“We have only been open a week and I have already had three offers to buy a franchise!”

Elias Moukarzel, Founder, Wrapalicious